CRM Manager

We’ve been turning job searches into exciting new beginnings for 18 years! With offices
in Bulgaria and Serbia, we connect top talent with leading Bulgarian and international
companies. We believe in helping people grow into their best selves, and our ever-growing
network of happy candidates and clients is what drives us forward. Let’s shape the future
together!
For one of our clients – a leading tech company in the gaming sector, offering more than 25
years of exceptional experience worldwide, we are on a lookout for а CRM Manager.
Essential Duties and Responsibilities:
* Support and assist the Head of CRM in daily operations and act as deputy when required,
ensuring seamless team performance;
* Lead and mentor junior executives, fostering a high-performing and collaborative CRM team;
* Manage end-to-end multi-channel CRM campaigns, including quality assurance,
performance tracking, and optimization;
* Develop and implement automated lifecycles to increase customer retention, conversion, and
overall player value;
* Plan and execute promotional calendars and CRM strategies in alignment with stakeholders
and budget targets;
* Analyze customer data to provide actionable insights, track KPIs, and make
recommendations to maximize revenue;
* Ensure all CRM activities comply with industry regulations, licensing requirements, and
responsible gaming policies.
Requirements:
* Minimum 2–3 years of CRM management experience within the online sportsbook and/or
casino industry;
* Strong understanding of CRM strategies, lifecycle management, and marketing automation tools;
* Proven ability to convert registered customers into paying players and optimize retention;
* Excellent written and verbal English communication, with strong presentation skills across
all organizational levels;
* Highly analytical, with the ability to translate complex data into actionable insights for
decision-making;
* Strong project management, planning, and organizational skills, with attention to detail;
* Results-driven, proactive, and able to deliver high-quality work consistently in a fast-paced environment;
* Experience with Optimove is desirable.
Our client offers:
* Competitive benefits package including food allowance, health insurance, and discounted
Multisport card from day one;
* Additional bonuses such as baby bonus, newlywed bonus, refer-a-friend incentives, and
access to EAP support;
* Corporate taxi scheme for late shifts, plus regular company social events and continuous
training programs;
* After 6 months: supplemental dental plan, life insurance, monthly utilities allowance, and
annual wellness budget;
* Five extra vacation days per year (available after the first 20 days and non-transferable);
* After 12 months: annual performance bonus of up to one full monthly salary;
* A supportive work environment with opportunities for growth, creativity, and professional development;
* Standard working hours, with the option for a hybrid work model after the third month.
If you feel excited and confident that you’re the perfect fit, we encourage you to take the next
step. Kindly share your detailed resume in English when you get a chance. (and don’t forget
to include the reference number MA_).
Rest assured that we will reach out promptly to the candidates whose profiles closely match
our requirements. Your privacy is of utmost importance to us, and all your information is
safeguarded in compliance with the regulations of the Commission for the Protection of
Personal Data (Астреа Рикрутмънт ЕООД, reg. No 1809).