About the company:
With over 30 years of experience, the company has grown into one of Bulgaria’s most trusted names in the marketing and distribution of fast-moving consumer goods. With a team of over 350 professionals and a nationwide network of 11 regional centers, it delivers reliable coverage and services to more than 12,000 retail points every month. Its expertise spans sales, marketing, merchandising, and logistics, ensuring strong market presence for an extensive portfolio of food & beverages, personal care, cosmetics, technical, and household products.
By combining professionalism, innovation, and a customer-focused approach, the company has become a preferred partner for both global and local brands, securing their successful growth on the Bulgarian market.
About the role:
As a Product Manager, you will be responsible for driving the growth and success of several leading FMCG brands within company portfolio. This role combines strategic planning, forecasting, stock management, and execution of marketing initiatives across both traditional and modern trade channels. You will collaborate closely with sales, logistics, finance, and key clients to ensure the brands achieve sustainable growth, strong market presence, and outstanding results.
Why join the company?
There, you won’t just have a job — you’ll have the opportunity to truly make an impact. You will be responsible for some of the largest and most important brands in the portfolio, your voice will be heard, and your decisions will shape the future of the business. This is a role in which you can create real value and make a meaningful contribution, not just execute tasks.
You will become part of a dynamic and supportive team, where problems are solved, not created, and where every opinion matters. The company strives to build a strong, long-term team and is looking for people who want to grow with it for many years to come. That’s why the company offers a truly competitive salary package, as well as excellent opportunities for professional development and exposure to leading international brands.
On top of that, the company provides an outstanding benefits package:
· A highly competitive compensation package
· A motivating annual performance bonus that is consistently delivered
· Company car – although business travel is required only a few times a year, a company is provided as part of the offer to ensure that people feel comfortable, supported, and appreciated.
· Food vouchers
· Comprehensive health insurance
· A vibrant company culture where collaboration and success go hand in hand
Key Responsibilities:
Develop and implement growth strategies for several assigned brands.
Plan and forecast sales and consumption, preparing short- and long-term forecasts, accounting for seasonality, promotions, and market trends.
Monitor execution of sales and marketing plans, ensuring timely delivery and strong ROI.
Initiate, coordinate, and evaluate marketing campaigns and trade activities.
Track market trends, competitive landscape, pricing, and consumer behavior, and recommend quick actions when needed.
Sales forecasting and planning: prepares short-term and long-term sales forecasts by category/brand, aligns forecasts with suppliers and manufacturers, analyzes deviations between forecasted and actual results, and proposes corrective actions.
Stock Management: monitors optimal stock levels, avoiding out-of-stock and overstock situations, defines minimum and maximum order quantities, tracks product shelf life, and rotation of fast-moving goods, coordinates delivery planning with logistics and warehouse teams.
Build and maintain strong relationships with key accounts and retail chains, securing effective product positioning and promotions.
Monitor brand performance through KPIs (volume, sales, margins, market share) and propose corrective measures.
Lead product launches and promotional activities across channels.
Manage marketing budgets efficiently and ensure brand consistency.
Collaborate closely with sales, logistics, finance, and cross-functional teams to deliver results.
Conduct consumer insights research to improve product positioning and marketing approach.
Prepare regular reports and presentations to management on performance, KPIs, and marketing initiatives.
Requirements:
University degree in Economics, Marketing, Business Administration, or a related field.
Minimum 3 years of experience as a Product Manager or in a similar FMCG role.
Proven experience in sales forecasting, stock management, and brand strategy.
Strong understanding of FMCG market dynamics, trade channels, and consumer behaviour.
Excellent organizational skills.
Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
Excellent communication and negotiation skills.
Able to work with MS Office (Excel, PowerPoint)
Good command in English and Bulgarian (written and spoken).
Driving license is not mandatory, but it would be nice to have. Occasional travel within the country may be required only several times a year, but since the package includes a company car, we would be glad to provide it to you.”
If this sounds like the kind of workplace you’re looking for and you’d like to learn more, we would be delighted to receive your CV. One of our consultants will get in touch with you to answer any questions you may have. Thank you in advance for your interest!
Your documents will be reviewed under strict confidentiality and are protected by the law. All successful candidates through initial screening will be invited to an interview.
Synectica Inter Recruitment is a licensed staff recruitment intermediary/ License № 2221
With over 30 years of experience, the company has grown into one of Bulgaria’s most trusted names in the marketing and distribution of fast-moving consumer goods. With a team of over 350 professionals and a nationwide network of 11 regional centers, it delivers reliable coverage and services to more than 12,000 retail points every month. Its expertise spans sales, marketing, merchandising, and logistics, ensuring strong market presence for an extensive portfolio of food & beverages, personal care, cosmetics, technical, and household products.
By combining professionalism, innovation, and a customer-focused approach, the company has become a preferred partner for both global and local brands, securing their successful growth on the Bulgarian market.
About the role:
As a Product Manager, you will be responsible for driving the growth and success of several leading FMCG brands within company portfolio. This role combines strategic planning, forecasting, stock management, and execution of marketing initiatives across both traditional and modern trade channels. You will collaborate closely with sales, logistics, finance, and key clients to ensure the brands achieve sustainable growth, strong market presence, and outstanding results.
Why join the company?
There, you won’t just have a job — you’ll have the opportunity to truly make an impact. You will be responsible for some of the largest and most important brands in the portfolio, your voice will be heard, and your decisions will shape the future of the business. This is a role in which you can create real value and make a meaningful contribution, not just execute tasks.
You will become part of a dynamic and supportive team, where problems are solved, not created, and where every opinion matters. The company strives to build a strong, long-term team and is looking for people who want to grow with it for many years to come. That’s why the company offers a truly competitive salary package, as well as excellent opportunities for professional development and exposure to leading international brands.
On top of that, the company provides an outstanding benefits package:
· A highly competitive compensation package
· A motivating annual performance bonus that is consistently delivered
· Company car – although business travel is required only a few times a year, a company is provided as part of the offer to ensure that people feel comfortable, supported, and appreciated.
· Food vouchers
· Comprehensive health insurance
· A vibrant company culture where collaboration and success go hand in hand
Key Responsibilities:
Develop and implement growth strategies for several assigned brands.
Plan and forecast sales and consumption, preparing short- and long-term forecasts, accounting for seasonality, promotions, and market trends.
Monitor execution of sales and marketing plans, ensuring timely delivery and strong ROI.
Initiate, coordinate, and evaluate marketing campaigns and trade activities.
Track market trends, competitive landscape, pricing, and consumer behavior, and recommend quick actions when needed.
Sales forecasting and planning: prepares short-term and long-term sales forecasts by category/brand, aligns forecasts with suppliers and manufacturers, analyzes deviations between forecasted and actual results, and proposes corrective actions.
Stock Management: monitors optimal stock levels, avoiding out-of-stock and overstock situations, defines minimum and maximum order quantities, tracks product shelf life, and rotation of fast-moving goods, coordinates delivery planning with logistics and warehouse teams.
Build and maintain strong relationships with key accounts and retail chains, securing effective product positioning and promotions.
Monitor brand performance through KPIs (volume, sales, margins, market share) and propose corrective measures.
Lead product launches and promotional activities across channels.
Manage marketing budgets efficiently and ensure brand consistency.
Collaborate closely with sales, logistics, finance, and cross-functional teams to deliver results.
Conduct consumer insights research to improve product positioning and marketing approach.
Prepare regular reports and presentations to management on performance, KPIs, and marketing initiatives.
Requirements:
University degree in Economics, Marketing, Business Administration, or a related field.
Minimum 3 years of experience as a Product Manager or in a similar FMCG role.
Proven experience in sales forecasting, stock management, and brand strategy.
Strong understanding of FMCG market dynamics, trade channels, and consumer behaviour.
Excellent organizational skills.
Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
Excellent communication and negotiation skills.
Able to work with MS Office (Excel, PowerPoint)
Good command in English and Bulgarian (written and spoken).
Driving license is not mandatory, but it would be nice to have. Occasional travel within the country may be required only several times a year, but since the package includes a company car, we would be glad to provide it to you.”
If this sounds like the kind of workplace you’re looking for and you’d like to learn more, we would be delighted to receive your CV. One of our consultants will get in touch with you to answer any questions you may have. Thank you in advance for your interest!
Your documents will be reviewed under strict confidentiality and are protected by the law. All successful candidates through initial screening will be invited to an interview.
Synectica Inter Recruitment is a licensed staff recruitment intermediary/ License № 2221
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