Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To
invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of
technology and solve some of the world’s most challenging problems? If so, lets talk.
Your role and responsibilities
As the IBM Z WW ISV Market Acceleration Lead in the IBM Z Ecosystem organization, you will spearhead the strategic development and
execution of market activation initiatives with Independent Software Vendors (ISVs) worldwide. Your mission is to cultivate and expand ISV adoption
that drives mutual growth, enhances market presence, and delivers exceptional value to customers. This role demands a leader with a strong
understanding of the ISV Ecosystem, adept at orchestrating cross-functional teams to achieve strategic business objectives along with stakeholder, ISV and client satisfaction.
Your role will include leading across functions, including the IBM Z Ecosystem ISV market acceleration, Product Management, IBM Ecosystem, and ISV Acceleration squads, to achieve high impact business outcomes against pre-defined success measures such as: expansion of global ISV
adoption, new client references, ISV acts of advocacy, badge attainment, community user group members, ISV/client collateral and videos, ISV
and client event engagement, new pipeline opportunities and progression of existing opportunities.
Main responsibilities:
Develop and implement comprehensive global market activation plans and strategies for ISVs, in partnership with ISV Acceleration and
Product Management leads, to achieve IBM Ecosystem objectives and deliver strong business outcomes; help frame market strategies and
create clear, compelling, differentiated messaging and value propositions for joint solutions.
Understand the IBM Z and LinuxONE ecosystem landscape and in partnership with Product Management, create and manage strategic
content for ISV campaigns, internal and external communications, and social media to optimize positioning of IBM Z and LinuxONE with
ISVs.
Establish and nurture relationships with key ISV partners, fostering collaboration and joint value creation.
Lead cross-functional squad—including IBM Z Ecosystem ISV Market Aceleration, ISV Acceleration squads, Product Management, and Sales
to execute market activation plans effectively.
Drive strong ISV participation in IBM Z and LinuxONE launches and ongoing drumbeats (e.g. IBM Z Day, IBM TechXchange, THINK, etc.);
including the ongoing development and delivery of ISV client references, use cases and solution briefs as success proof points.
Create an ‘easy button’ for ISVs to perform advocacy (social kits, blog templates, marketing assets, and collateral).
Drive ISV and client participation in events; identify new ISV event opportunities delivering business impact. Integrate into event planning
activities for key IBM-sponsored industry events through collaboration with IBM Industry marketing teams
Develop and manage marketing campaigns to recruit and onboard ISVs on IBM Z/LinuxONE with a focus on Data Serving, AI, and IBM Z
modernization.
Conduct market research to identify opportunities, segment markets, and tailormarket acceleration approaches accordingly.
Assist in defining OKRs to measure the success of ISV partnerships and market acceleration initiatives, providing regular reports to
stakeholders.
Gain expertise in IBM marketing processes to adhere to requirements spanning IBM’s partner program, co-marketing optimization, leads
tracking, overall project management, tracking tools, financial approvals, and other marketing areas.
Leverage and drive best practices; stay abreast of industry trends and emerging technologies to continuously refine market activation
strategies and maintain competitive advantage.
Gain expertise and comply with all IBM operational processes with regards to engaging with external agencies and managing of funds.
Required education
Bachelor’s Degree
Preferred education
Master’s Degree
Required technical and professional expertise
Over 5-years of experience in an Ecosystem Marketing, Go-To-Market, or Channel Marketing role
Proven track record of leading cross-functional teams and managing complex partner ecosystems on a global scale
Strong analytical skills with the ability to develop and execute data-driven strategies
Exceptional verbal and written communication skills, capable of influencing stakeholders at all levels
Proven problem solving skills and ability to work effectively under deadlines and time pressure with a sense of urgency to drive successful outcomes
Proven Program and/or Project Management skills
Demonstrated effective leadership, teamwork and communication skills
Highly self-motivated, resourceful, growth minded, agile and flexible
Aptitude to learn and apply knowledge quickly
Flexibility to work in US Eastern time zone (if required)
Preferred technical and professional experience
Experience working with IBM Z and LinuxONE
Agile Scrum expertise
Jira experience
ABOUT BUSINESS UNIT
IBM Systems helps IT leaders think differently about their infrastructure. IBM servers and storage are no longer inanimate – they can understand, reason, and learn so our clients can innovate while avoiding IT issues. Our systems power the world’s most important industries and our clients are the architects of the future. Join us to help build our leading-edge technology portfolio designed for cognitive business and optimized for cloud computing.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To
invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of
technology and solve some of the world’s most challenging problems? If so, lets talk.
Your role and responsibilities
As the IBM Z WW ISV Market Acceleration Lead in the IBM Z Ecosystem organization, you will spearhead the strategic development and
execution of market activation initiatives with Independent Software Vendors (ISVs) worldwide. Your mission is to cultivate and expand ISV adoption
that drives mutual growth, enhances market presence, and delivers exceptional value to customers. This role demands a leader with a strong
understanding of the ISV Ecosystem, adept at orchestrating cross-functional teams to achieve strategic business objectives along with stakeholder, ISV and client satisfaction.
Your role will include leading across functions, including the IBM Z Ecosystem ISV market acceleration, Product Management, IBM Ecosystem, and ISV Acceleration squads, to achieve high impact business outcomes against pre-defined success measures such as: expansion of global ISV
adoption, new client references, ISV acts of advocacy, badge attainment, community user group members, ISV/client collateral and videos, ISV
and client event engagement, new pipeline opportunities and progression of existing opportunities.
Main responsibilities:
Develop and implement comprehensive global market activation plans and strategies for ISVs, in partnership with ISV Acceleration and
Product Management leads, to achieve IBM Ecosystem objectives and deliver strong business outcomes; help frame market strategies and
create clear, compelling, differentiated messaging and value propositions for joint solutions.
Understand the IBM Z and LinuxONE ecosystem landscape and in partnership with Product Management, create and manage strategic
content for ISV campaigns, internal and external communications, and social media to optimize positioning of IBM Z and LinuxONE with
ISVs.
Establish and nurture relationships with key ISV partners, fostering collaboration and joint value creation.
Lead cross-functional squad—including IBM Z Ecosystem ISV Market Aceleration, ISV Acceleration squads, Product Management, and Sales
to execute market activation plans effectively.
Drive strong ISV participation in IBM Z and LinuxONE launches and ongoing drumbeats (e.g. IBM Z Day, IBM TechXchange, THINK, etc.);
including the ongoing development and delivery of ISV client references, use cases and solution briefs as success proof points.
Create an ‘easy button’ for ISVs to perform advocacy (social kits, blog templates, marketing assets, and collateral).
Drive ISV and client participation in events; identify new ISV event opportunities delivering business impact. Integrate into event planning
activities for key IBM-sponsored industry events through collaboration with IBM Industry marketing teams
Develop and manage marketing campaigns to recruit and onboard ISVs on IBM Z/LinuxONE with a focus on Data Serving, AI, and IBM Z
modernization.
Conduct market research to identify opportunities, segment markets, and tailormarket acceleration approaches accordingly.
Assist in defining OKRs to measure the success of ISV partnerships and market acceleration initiatives, providing regular reports to
stakeholders.
Gain expertise in IBM marketing processes to adhere to requirements spanning IBM’s partner program, co-marketing optimization, leads
tracking, overall project management, tracking tools, financial approvals, and other marketing areas.
Leverage and drive best practices; stay abreast of industry trends and emerging technologies to continuously refine market activation
strategies and maintain competitive advantage.
Gain expertise and comply with all IBM operational processes with regards to engaging with external agencies and managing of funds.
Required education
Bachelor’s Degree
Preferred education
Master’s Degree
Required technical and professional expertise
Over 5-years of experience in an Ecosystem Marketing, Go-To-Market, or Channel Marketing role
Proven track record of leading cross-functional teams and managing complex partner ecosystems on a global scale
Strong analytical skills with the ability to develop and execute data-driven strategies
Exceptional verbal and written communication skills, capable of influencing stakeholders at all levels
Proven problem solving skills and ability to work effectively under deadlines and time pressure with a sense of urgency to drive successful outcomes
Proven Program and/or Project Management skills
Demonstrated effective leadership, teamwork and communication skills
Highly self-motivated, resourceful, growth minded, agile and flexible
Aptitude to learn and apply knowledge quickly
Flexibility to work in US Eastern time zone (if required)
Preferred technical and professional experience
Experience working with IBM Z and LinuxONE
Agile Scrum expertise
Jira experience
ABOUT BUSINESS UNIT
IBM Systems helps IT leaders think differently about their infrastructure. IBM servers and storage are no longer inanimate – they can understand, reason, and learn so our clients can innovate while avoiding IT issues. Our systems power the world’s most important industries and our clients are the architects of the future. Join us to help build our leading-edge technology portfolio designed for cognitive business and optimized for cloud computing.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.
